Objective
To promote and sell tickets for the Chicago History Museum's one-time event, Boo: A Halloween Ball, by creating a branded microsite. See the product here: http://chicagohistory.org/boo
Responsibilities
Assisted with copywriting, editing, visual design, responsive web design and development, social media optimization, in addition to email marketing and managing the social media campaign.
Built With
HTML5, CSS3, jQuery, Foundation 4.
Used
Microformats, Open Graph, SEO, Photoshop CS6.
Final Product
Desktop view
Mobile view
I also helped conduct an A/B split test for marketing emails we sent out to the Museum audience promoting this event.